How to build a rural tourism brand through the integration of rural revitalization and cultural tourism?

source:Jiangsu Three& Three
Release time:2021-12-17
Rural tourism is an important lever for implementing the rural revitalization strategy, and cultural tourism emphasizes the core content of inheriting, utilizing, and developing excellent local culture, which is the "leader" of rural revitalization.
Rural cultural tourism is not a single tourism product, it has complexity and systematicity. If we do not consider the close relationship between cultural tourism and culture, ecology, industry, and villagers' lives, then ultimately rural tourism will only be superficial land development.
Therefore, a good rural cultural and tourism solution needs to touch upon the economic, cultural, and living systems inherent in rural areas through cultural and tourism, and strive to solve the problem of rural connectivity.
Jiangsu Three&Three Rural Cultural and Tourism Solutions
Based on leisure agriculture, fully integrate Internet of Things, Internet and big data technology, and combine agricultural industry with tourism industry. With the core functions of adopting agriculture, agricultural science popularization experience, sightseeing and vacation, leisure and health preservation, etc., we provide tourists with high-quality agricultural tourism experience, realize the traceability and easy purchase of high-quality agricultural products, and promote the dissemination of agricultural products.
By adopting the integrated development model of the tertiary industry, we aim to expand the regional brand influence of agricultural products and the recognition of the tourism market, enhance the agricultural tourism effect through high-quality experiences, expand the agricultural industry chain and value chain, and promote the development of new industries and formats in rural areas.
01Horizontal integration of industry wide information
Vertical integration of monitoring data on traffic, pedestrian flow, environment, etc; Statistically display cultural and tourism data such as ticketing, passenger flow, vehicle flow, consumption, and tourism public opinion, and generate analysis reports to achieve an overall grasp of the tourism industry from both the consumption and supply sides.
02Full process guarantee of 02 format services
Supported by business services and centered on tourist needs, including agricultural tourism information release, intelligent tour guide and agricultural experience functions, the aim is to provide tourists with comprehensive tourism services and bring them a more comfortable and beautiful tourism experience.
03 Convenient and efficient management system
Provide a convenient and efficient management system for the management department, mainly including comprehensive management of agriculture and tourism and business office management, providing visual decision-making for tourism managers and real-time dynamic understanding of the operation situation.
Successful Case - Zhangguang Smart Town Management Platform in Chuzhou City, Anhui Province
Jiangsu Three&Three has assisted Zhangguang Town in Chuzhou City, Anhui Province to carefully build a smart Zhangguang management platform. Based on strengthening government supervision, governance, and service capabilities, we have coordinated and arranged the construction of the "1+1+4+N Smart Zhangguang Platform". With one rural agricultural brain and one operation system as the core, we have built four major platforms: comprehensive governance platform, rural cultural and tourism platform, production and operation platform, and supervision and management platform.
Comprehensively enhance the comprehensive governance and service capabilities of Zhangguang Town Government, strengthen the characteristics of Zhangguang government work, and focus on building functional systems such as smart party building, forest chief system, emergency rescue, air pollution monitoring, Internet of Things platform, and big data platform.
Against the backdrop of the comprehensive promotion of digital reform, Jiangsu Three&Three leverages the advantages of rural tourism in China to maximize the activation of ecological, agricultural, folk, and residential resources in rural areas, forming a coordinated development of the primary, secondary, and tertiary industries, driving rural prosperity, income growth, and industrial upgrading.

Digital Intelligence Empowers Agriculture to Help China Influence the World
JIANGSU THREE & THREE INFORMATION TECHNOLOGY CO., LTD. is a national level specialized and innovative small giant enterprise with agricultural industry digital brain, agricultural AI big model, agricultural industry model, and agricultural intelligent terminal equipment products as its core. For a long time, we have taken the industrial Internet thinking to build agriculture, rural areas and farmers. We have successfully implemented more than 580 key projects and more than 25000 customer enterprises.
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